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Sadiq Store: Bridging Tradition and Modernity in Northern Fashion👗✨

Fashionista to CEO: Sadiq Abdullahi's Vision for a Classic Fashion Brand My name is Abakar Abdullahi, known as Sadiq, and I am the CEO of Sadiq Store. I was born and raised in Abuja, I attended both primary and secondary school there, and then I proceeded to Nasarawa State University, where I studied banking and finance. My interest in fashion began because I have always loved fashion and anything entertaining. I have always aspired to be a fashionista. I am talented at comparing two fabrics to create something unique and different. Growing up, I was in a society where our sense of dressing differed greatly from the lifestyle I desired. I have always wanted a unique style that would stand out and present something different to society.  Whenever I dressed up, I received numerous compliments from friends about my outfits. This made me consider the possibility of turning my passion into a business. In 2022, I decided to take my life seriously and build a fashion brand. Establishing a fashion brand was a significant step for me, as I needed a business and was good at dressing. Although I lacked confidence at the time, I knew I had to pursue this passion.  That was when I came up with the idea for Cedic Store. Our initial motto is "Let's drive you to the fashion world." I aim to bring a classic model of fashion to the North, where I grew up. I want to elevate the local sense of fashion and create a unique fashion identity. This passion led me to establish my mini-fashion brand, Sadiq Store.  Before starting my fashion brand, I was a hustler, engaging in various entrepreneurial activities. I worked hard and decided in early 2022 to build a fashion brand the following year. From 2021 to 2022, I developed the idea of creating something for myself—a fashion brand that would be cost-effective since I could use myself as a model. I received many compliments, and I styled several friends for their weddings, achieving very positive outcomes.  Recognizing my talent, I decided to pursue it further. The next challenge was sourcing capital. Alhamdulillah, I had a few items that helped me raise the necessary funds. I began looking for a location that suited my brand and conducted research on fashion and related topics.  One of the main challenges I faced while building my business was reaching my customers and ensuring their satisfaction. Customer satisfaction is crucial in any business, as it significantly impacts visibility to online audiences, especially in the fashion industry.  Promoting fashion shows and advertising products are essential for making audiences aware of the quality of my offerings. Without the help of technology, overcoming these barriers would be extremely difficult. The technological aspect is vital and plays a significant role in building any business, not just in fashion. Thank you very much. . . writing by Lukman aufbau COO StoryAfrika    

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From Kono to the Silver Screen: My Journey of Passion, Perseverance, and Purpose

My name is Emmanuel Gbetuwa, but those who know me well call me Gbetus. I am the second to last born in my family.  Growing up in Kono, I enjoyed exhibiting my talents for many things,I played football and I even represented my country in the national tennis cup.One of the things I enjoyed doing the most was acting. I have always had this uncontrollable burning desire for it. I remember one time as a kid, I was watching a movie and I took a pause and started performing the scene spontaneously. I still remember those moments vividly -- they were my fun times. My journey in acting started from a humble beginning way back in 2007, when I unknowingly acted my first movie alongside my father. I took on the role of a village hunter and the scene needed someone to take the role of a grey-haired, elderly, smart looking Paramount chief and my father fit that description perfectly. He was well known in Kono as the grey-haired, well-dressed "Pa" who always tucked his shirt into his shorts. While filming, I was doing my scene when I unexpectedly bumped into my father. Although I was really surprised, we play along until the scene was finish. It was a beautiful moment, and I got paid acting my first movie too! I later moved to Freetown to live with my elder brother, where I visited the Amazing Film Production and presented myself as an actor. I was given a test scene through which I delivered successfully, securing my place as an actor in the Amazing Film Production. My journey has not always been easy, I had to take a long break from acting because I fell into the trap of what I now call "bad mentality." Let me tell you all about it. When I moved to Freetown, I surrounded myself with people who had negative views about acting; they saw it as a worldly pursuit. As a result, I stopped acting in the limelight, and I say limelight because the passion for acting was deep within me. I tried so hard to suppress that desire. I stopped watching Nigerian movies, and when my friend, Pennant, and I went out, he would act while I stayed silent. People think I was his PA. It was tough. Thankfully, I broke free from that bondage. I prayerfully thought about what I really wanted for myself, and I decided to pursue it. It was actually one of those times when accompanying my friend Pennant, that I finally gave in and acted my first comeback movie, titled, The Scuffle, featuring Patience Ozokwor, in 2022. I took on the role of a journalist on that movie. During all these years, I've learnt self-discovery, passion and drive. Drive has become my guiding force because passion alone does not guarantee success, actions do. I took deliberate actions to get back into acting. In 2022, after that long break from acting, whiles working at the airport in Sierraleone, I heard Sharon Ifedi was in Liberia for an International Movie Project. Since I'd already started following her on Instagram, I dropped a message during her live video that I'll be coming to see her in Liberia. This was my chance to get back into acting, and I wasn't going to let it slip away. Through my connections I made few calls, and I was granted access to meet her at her hotel. I flew to Liberia, meet with Sharon, hug each other and talk for hours - we vibe en. I also had a very interesting conversation with her mother for complete one hour -- We talk about acting and future projects. The interesting part is I even played a role in that movie title Chichipoly, alongside Sharon. Travelling to Liberia and meeting with sharon was transformative. It was there in Liberia, I took a role on two big movie projects, one with the notable Ken Erics and the other with IK Ogbonna.  These opportunities brought me recognition in the movie industry. Infact, a notable face in Africa, Frank Artus, who was once the lead actor in Africa and currently the President of the Liberian Movie Production, fell in love with my style of acting and my delivery. And guess what, I only took on two scenes in that movie. It's not how many scenes you take; it's how you deliver. Even if it's a single scene, it is the delivery that makes the difference. Shortly after this, I was given the opportunity to come to Liberia for more movie projects. Even though there were many others who could have had that opportunity, I was chosen. All of this happened in 2024 during the midst of receiving calls that I had lost friends in death. First a brother in the movie industry and then another who was my Christian brother and mentor. I was at one of the burial ceremonies when I received a call from Frank Artus himself, inviting me to come to Liberia for that movie project I mention earlier. It was also there in Liberia I determined not to return home and really face everything. However, I didn't have enough cash. The only money I had was from the role I played in those two movies. I took that and travel to Ghana - initially I wanted to stay there for one week. My friend Mutall had to help me with cash. The money came and it was stolen by the people I stayed with, a SierraLeonean brother and another a Ghanian. I got stranded there in Ghana, not knowing anyone, which lead to my staying there for two months. During that time my friend then send another money. When I received the money everyone's advice was for me to refrain from travelling to Nigeria and return back to Sierraleone. I remember a Nigerian telling me, 'We are running from Nigeria, from bad economy and you are going there, what are you going to do there?' Another film actor told me, knowing I was going to do movie there in Nigeria, how nothing would work out for me, giving me reasons and analyzing everything. They thought they would discourage me from pursuing my passion. I had drive. I took a flight from Ghana and landed in Lagos Nigeria. I had little cash on me, enough only for hotel reservation just for that night. I remember standing under a bridge approached by one thug, telling me to pay for where I placed my bag. I gave him 1k, the guy was happy, and he went away. Yes, I got scammed the first day I landed in Lagos. In Sierraleone we believed people easily, so I took that mentality there to Nigeria, not knowing it was at my own detriment. In Nigeria a son doesn't believe his father a father doesn't believe his son. I learnt this the hard way when I needed to withdraw a $200 I receive. In Nigeria you need to have an NIN to do most things; like buying sims or cashout money etc. I asked a lady to cash it out using her NIN, which she obviously ran away with. These were my most difficult times in Nigeria. My transition to acting wasn't a smooth sail, it was difficult. There were several times I thought of returning home but I corrected myself immediately I thought so, I told myself 'Quitting would make a very wick person.' In addition to my own inner voice, there were lots of voices outside encouraging me to quit. But I kept going, I kept praying and I kept being an optimist. Regardless of all this, there were still some good people like Sharon. I acted my first movie in Asaba through her. And I got paid because she walked up to the Production Manager and told him to give me my own share - because that's how it supposed to be. Anyone that take a role in a movie, no matter what role, should be paid. As a result, subsequent movie I played a role in, I was paid. For the third movie, I walk up to the production manager for my own share, which I received 10k. During all this times I could see Jah paving the way for me. For most people getting into the movie industry in Nigeria they start carrying bags and shoes for the actors - essential acting as their PA. But God did not launch me as that, I was launch like a celebrity. As someone who came all the way from Sierraleone to do movie - which I was. God did it for me through Sharon. I was like a celeb beside her, and I was under her umbrella, after acting we would go together in her car. I wanted to be her PA, but God wanted something bigger for me. So, I was just like a celebrity beside her. She introduced me to all of her people. People would say, 'hey, Sharon best friend.' Reflecting on all this, I can confidently say that none of these was luck, it was God underserved kindness to me. I Prayed to him about all this, I pictured it, and it happened exactly. For example, I specifically prayed about acting my first movies in Asaba. When I landed in Lagos, God did not let me act any movies there. But as soon as I landed in Asaba I called Sharon and she said I should meet her at Asaba, where she was filming a movie at that exact time title (Love on ending). Immediately they saw me, my looks, the way I dressed, I was immediately given the role of a pastor. I'm not saying things would go always as planned or as you visualize it. God is wonderful so much so that he sometimes answered your prayers in extraordinary ways. You just need to have the spiritual maturity to see how it tied to your prayers. Since then, I've been featured in 60 films, and I've acted 3 movies where I was the central character.One of the challenges I faced especially in Asaba is that you act on set. There's no sending of script in advance. In Asaba there is cock and fire. However, I remember the days of acting in Sierraleone back in 2016; That's how we used to do things. We just act. So that really help me when I was in Asaba. Now what do I think of Nollywood? It's huge. Nollywood is a massive industry. The entertainment industry including Nollywood in Nigeria is giving to the GDP 48% which is huge to people that do math. Meaning, there are many young folks living in Nigeria making earnest living off Nollywood.   My Advice My advice to anyone who wants to go into movie or achieve anything is this:The first and most important thing you need to do is to discover yourself, find out your talent - what you really want, then take the necessary steps. Remember, things would not always go as planned, this life itself will test you to see how serious you are with your dreams - it'll come from different direction, family, religion, friends etc. When this happens, go into your head and find out your potential, and take deliberate steps to hone it, even if it involves moving out of your comfort zone, do it in order to live that dream life. My Roadmap for you to enter into the movie industry.     1. First: Go to any movie production firms        If you're in Sierraleone there is the Kidda Fan movie production in SSCAMP.    2. Work on yourself:        Rehearse, train, be a professional and always have a standard.    3. Be humble.     4. Showcase yourself as an asset.        Reach out to all necessary potential, after you've worked on yourself, so they see you as an asset.    5. Lastly, diversity is the key, do not limit yourself.        When I came to Nigeria, I was defined as an Internationally Actor not as a Sierraleone Actor to Nigeria. I've acted movies in Liberia, Ginea, Cote d’Ivoire, Ghana and down to Nigeria - the giant of African entrainment. Some of these movies are cinematic movies. Remember, it’s not just about talent; it’s about passion and drive, discipline, determination, and God.

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From Tears to Valedictorian: A Journey of Resilience and Triumph to Becoming a Software Engineer

The last 14 months were the toughest yet most rewarding time of my life.I put a pause on my businesses, entertainment career & relationships to focus on ALX 200%. I have made friendships and partnerships on this journey that I believe will last a lifetime.At month zero of the program, I put together a study group, we called ourselves the “Code Busters” (coined from Ghost Busters). I even came up with a “Code Busters theme song” (a cover of the original Ghost Busters movie soundtrack). Lol.They included: William Inyam, Temitayo Afolabi, Joseph Sanni, Rafeek Beshay, Francis Akpotu, Saanmoiyol Nyibiam, Wealth Essien Then I met Mohamed Elfadil Ali, a meeting and partnership I will forever be grateful for because firstly, the guy is a genius and also through him I met my ALX soul sister Reem Osama, the smart, talented, super intelligent Reem and I also met these amazing friends turned family, Abdallah Alkaser, Redouane Drihmia, Mohannad Abdul Aziz Babeker, @Victor flowstate… Then life happened and I had to defer. My biggest pain was being in a different cohort from my coding buddies.I was wondering if I could establish such a bond all over again, but it happened again, I put together another study group, we called ourselves the “Code Partners”, and I met other incredibly amazing guys with whom I believe, I will have lifelong friendships as well. I met these incredible guys as well:Marvelous Egbe, Maxwell Nana Forson, Lawson Omoregbee, Israel Eze, Brenda Rikhotso, Bilal Soliu Oyeleke, Diana Wangui, Dennis Adigwe, Destiny Saturday (ThePrimeJnr), Ozioma Agaecheta, Apeh Endurance, Michael Oyedepo, Richard Tsibu Darkoh, Eddie Musabula, @omoshalewa Valentine Another highlight in my journey was the Alx Plato challenge created by Sir Julien Barbier, I was made captain and meeting Mounssif BOUHLAOUI was one of the best things that happened to me. Everyone needs a “Mounssif” in their lives, I am telling you! See! There were nights I cried so much, I wanted to quit, I loved SE, but it was hard. Very hard. But I am glad and grateful to have made it to the end. It was not just my effort, I am blessed to have a supportive family, friends, and mentors who allowed me to focus on school while they took care of me. Now, I have a really long list of people I need to make very proud.To my darling sister Temilolu Olurishe-Olasope, PMP (Ex-PwC) and her darling husband, for giving me all I needed to flourish, to all the friends I met throughout my journey - Loveth E. Awusi (MSC UK, DIP. HRM Professional), JOY OTIENO, to Fred Swaniker, Julien Barbier for being my mentor and boss, alx_africa  for the opportunity, I want to say “Thank You” from my heart! Ladies and Gentlemen, I am a certified software engineer!  

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From Struggling To Afford School fees To graduating From the University of Ilorin, Nigeria With a CGPA of 4.96 out of 5.0.

My name is Shehu Alaba, this is my Story. I graduated from the University of Ilorin, making history as the first in my family to earn a B.Sc. degree. Reflecting on this achievement brings back memories of the struggles I faced. Growing up, my family didn't have it easy. During my secondary school years, I was often sent home for unpaid school fees, which was a painful experience for my dad. He knew how well I was performing academically, but we couldn’t always afford the basics for my education. Despite the challenges, my dad promised to do everything he could to support me, and his commitment inspired me to be the best version of myself and make his sacrifices worthwhile. With that drive, I wrote JAMB and scored 300 out of 400, placing me in the top 1% of candidates that year. When I got admission into the University of Ilorin, my goal was clear: to graduate as the best student and honor my father’s efforts. I’m proud to share that I graduated with the following achievements: First Class B.Sc. in Mathematics✅CGPA of 4.96 out of 5.0✅All A's in 5 out of 8 semesters✅5.0 GPA in 5 semesters✅100 Level Departmental Scholar of the Year✅Datacamp Data Science Scholarship✅Certified Data Scientist✅Internships with two companies during my time at Unilorin✅Second Best Graduating Student, Department of Mathematics✅Second Best Graduating Student, Faculty of Physical Sciences✅Top 3 best graduating Student university of Ilorin✅Mentored over 50 students✅ While these accomplishments are fulfilling, my greatest achievement has been creating The Emerging Minds Foundation I realized there are many students who, like me, want to learn valuable tech skills but can’t afford them. Remembering how difficult it was to pay for school fees, I felt compelled to help others. Through the Emerging Minds Foundation, we’ve introduced over 280 students from the University of Ilorin to high-demand tech skills, empowering them to become future problem solvers in Nigeria. But the work is far from over. Our new mission is to revolutionize healthcare in Africa through Data Science and Artificial Intelligence. Together, we will create a brighter future for Nigeria and beyond.

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The Story Of (Ese) Africa’s Travel Journal

I recently had the incredible opportunity to sit down with Ese, the visionary behind the African Travel Journal. Her passion for exploring and celebrating Africa’s rich cultural is truly inspiring. Here is her story👇 I am from Ebony State, specifically Yabakeleke in Nigeria. However, I was born and raised in Lagos State, in the Umose area. Africa Journal was intended to be a magazine outlet focused on African culture, covering everything about Africa, including its tribes. The leaders of these tribes are referred to as tribal chiefs, which is how the name "high court" even came to be associated with tribal chiefs. Fast forward a few years, and I gained the opportunity for my first travelling journey in building Africa. If you look at my pinned tweet, I mentioned starting from where you are, from your background. My first travel experience was actually in Ebony State. The trip I sponsored myself was in Ebony State because I live in Lagos State with my family, but my school is in Ebony State. I would travel a long distance, about 11 hours or more, from Lagos to Egoye. That was how I began my journey into travel. As a student, I spent most of my time in school, but I would look for places in the neighbouring areas to visit and create video content about those places. Many of my contacts on WhatsApp would see my status updates and ask, "Wow, did you visit Neighboring State?" I would respond affirmatively. From that point on, I started to build the audience I needed. I began posting these videos on Instagram, and that is how I secured my first sponsored trip to four states in Nigeria. I faced many challenges, and I cannot say they are over yet; they still exist. My first challenge was travel sickness, which was a significant reason for me to consider stopping as a travel creator. However, I did not let it stop me. If you truly want something, you will find a way to achieve it. There are no excuses that can outweigh the desire to pursue that particular goal. I had a passion for travelling and a strong motivation behind it. I experienced motion sickness and was sensitive to certain smells, such as the scent that comes from entering a vehicle. This often made me feel nauseous. I would usually vomit, especially after reaching a certain point during a trip. Fortunately, I found a remedy; there is a medication I take that helps, although it does have side effects, such as making me extremely hungry. Another challenge I faced was imposter syndrome. I grew up in a neighbourhood in Lagos where the societal norms dictated that the typical path was to get married, have children, and consider life complete. Once you finished school, the expectation was to marry immediately. I faced pressure from my mother, who insisted that I should get married and not pursue business or other aspirations. It was challenging for me because I had unsupportive parents.  Their lack of support affected me deeply, and I struggled with imposter syndrome. Their words often got to me, making me feel uncertain about my endeavours. I would think, "I’m just starting this, and it may not lead to anything significant." I frequently had second thoughts. Whenever I tried to edit a video for posting, I would hope it made sense. Fortunately, I often found that the videos I doubted would resonate with others ended up receiving likes, comments, and direct messages. While I cannot say these challenges are completely behind me, I have gained the experience needed to not let them overwhelm me. As for mantras, I don't have a specific one, but I do have guiding principles. I wake up at 4 AM to work on improving my video editing skills and seek out new skills to enhance my abilities as a travel blogger. It is essential for individuals entering this field to have something that guides them. When you have a purpose or goal, it drives you to meet expectations and achieve greatness. Establishing routines and habits is crucial; maintaining these habits can help you reach the next level you aspire to. As a travel blogger, I require more than just a phone or a camera. I need various types of cameras to capture different angles effectively. Technology plays a significant role in providing a user-friendly experience and making work easier. Currently, I primarily use my phone, but I envision how much easier it would be with a 360-degree camera or a professional camera. Instead of relying solely on my phone, I could create videos with these cameras, export them to my laptop, edit them, and post them seamlessly. I am the kind of person who does not remember when I failed. I always see failure as a reason to try again. When I keep trying, I forget that I failed because I am focused on getting the results I want. There was a time when I was very broke. When I say broke, I mean I didn't have a dime in my bank account, and I was a student at that time. I needed to attend a trip because it was the first time I was supposed to participate. I had already told one of my friends that I would show up for this event, and I am the kind of person who likes to keep my word. However, I didn't have any money on me. I remember saying that if you want something, you will get it. The festival was in two days, and I felt pressed for time. I considered telling my friend that I wasn’t going to come, but it was so hectic for me. I felt like the ground should just open up and swallow me. After the event, I thought about how not attending would make me look unprofessional. If I missed this event, he might not want to invite me to future events because he would think I would not show up. From Stagnation To Success Before that, I was very stagnant. My follower count and views on Instagram were not growing; I was stuck at 100 followers. Just before the festival, I was still at 100 followers. I asked the first person for financial support, and she agreed to help me. I requested 70, as I needed to cover my hotel, meals, and logistics. She sent me 50k and asked how much I wanted. I explained my needs, and she sent me the ticket. I assured her that I would return the money after the festival. However, she later told me there was no need to return it, explaining it was her way of repaying my kindness. I was pleasantly surprised and accepted the help, as I planned to spend three days there. With 70k for three days, including hotel, meals, and logistics, I was hopeful. The first content I posted about the festival skyrocketed my followers, and it was the first time I received over 100 likes on Instagram. If I had not attended that event or had chosen not to go due to financial issues, I would have missed out on this opportunity. Sometimes, God can intentionally take things away or create situations to show you that there is more potential within you. However, I leveraged the wisdom and resources around me. I started with what I call my "backyard," focusing on places to visit in my school and Ebonyi State as a student. For anyone starting travel blogging, having a marketable skill is essential. Even if I venture into travel blogging, I will still utilize marketing as a skill. I have a monetizable skill, and I am currently learning video editing. Travel brands or individuals inquiring about travel often need videos created and edited. Therefore, it’s important to have a marketable skill and choose a platform where you want to establish your presence. I am well-known on Twitter and enjoy spending time there. You should focus on a platform where you are most active, where you can share your videos and content, and provide value through travel tips, insights, and observations. Ultimately, you should aim to scale your efforts and work towards becoming a UGC creator, as I am striving to do. Hope this helps-Lukman

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The story of Lukman Aufbau - How he became the most well know writers in the entire world

My name is Lukman  I tell this story all the time because it encapsulates a lesson every writer needs to internalize.  When I first became a ‘Professional,’ I had concerns because I lacked credentials or degrees. However, I knew that what I showed people worked, and I strongly desired to share it. I started writing with a piece of paper) I had no idea how I was going to “become a writer.” At the time, I sort of thought being a writer was about: Having a massive bookshelf. A window you stared out of constantly. And a manuscript you were always “slaving over” but never quite felt done. I thought of being a writer more like a persona and less like a career path. I digress. Every day I would spend hour after hour reading and researching, searching for one more tidbit of knowledge that would help me to better understand how the business world worked. As it turned out, my self-esteem served me well. I was doing valuable work, making things happen, and getting good reviews. I only had so much time and energy, so I started searching for a filter: Something that would direct me to useful knowledge and keep me from the chaff. (some days were fun actually, just wasn’t what I wanted to do long-term). I also realized that after a 10–12 hour work day, I didn’t have much motivation to write. If I wanted to become a professional writer, it was going to take more than just hard work and focus. I needed an action plan and a viable path forward. In an attempt to get myself moving, I asked a blogger to SAAS which I considered a mentor. (who had ~ built successful companies and was making decent money as a blogger/to Saas) where he provided me with guidance and advice on various topics related to entrepreneurship and personal growth. He advised me to test their ideas, iterate based on feedback, consider qualifications and credibility, take calculated risks continuously learn, overcome obstacles and achieve success in tech startups.— and the rest is history. I challenged myself to Keep track of my mentor's tweets content. His frequent likes, retweets, or replies to his posts. I pay attention to users who consistently interact with his content. To connect with other like-minded individuals who share similar interests or affiliations. Luckily enough he posted a link to his Qoura account, I followed the link and opened an account on Quora In 2020, I challenged myself to write 1 Quora answer every single day for a year. I thought I spent the year practising my craft — which had no downside. Best-case scenario, I built writing skills for myself, which I could then use to achieve ream: writing and doing entrepreneurship-related things. Well, as the story goes… Not even a month in, I experienced my first mini-viral success. I had an answer to get around 10,000 views. Then, in month two, I had another good comment from people. But around month three, I started to feel the exhaustion settle in. Writing and publishing something every day was hard (“Hey, I thought this writing thing was supposed to be easy!”). And even though I was seeing signals of traction, being consistent with anything day in and day out is still a challenge. One afternoon, after a very long day and week at work, I found a small slip of paper on which I had written a secret formula. The words on that small slip of paper were worth a King's ransom! I wrote not more than 20 PAGES only. Every time I refreshed that 20 pages an endless series of knowledge used to come over me, such as I had never before experienced. To date, That 20 Pages is one of the most viral articles I’ve written on the internet — and I’ve written 3,000+ articles online. The moral of the story? I remember I didn’t want to write that day. I will never forget that afternoon, because I so vividly remember thinking to myself: “Eh, if I miss an idea, it’s not the end of the world. Come on, Lukman. Just go home.” But the 20-page idea has put me on the map, and fundamentally changed my entire trajectory on the platform. I finished that year as a writer with one book, and by that same time the year after, I wrote another #2 book So, the next time you say to yourself, “I don’t need to write today,” I want to you remember this story. Because the truth is, you don’t know. You have no idea if what you write today will be one of the best things you ever write.So, remove the question. Just do it. Even if it’s only two paragraphs. Write. Publish. Repeat Thank you COO StoryAfrika

From Kono to Nollywood: Gbetus' Journey
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