Fashionista to CEO: Sadiq Abdullahi's Vision for a Classic Fashion Brand

My name is Abakar Abdullahi, known as Sadiq, and I am the CEO of Sadiq Store. I was born and raised in Abuja, I attended both primary and secondary school there, and then I proceeded to Nasarawa State University, where I studied banking and finance.

My interest in fashion began because I have always loved fashion and anything entertaining. I have always aspired to be a fashionista. I am talented at comparing two fabrics to create something unique and different. Growing up, I was in a society where our sense of dressing differed greatly from the lifestyle I desired. I have always wanted a unique style that would stand out and present something different to society. 

Whenever I dressed up, I received numerous compliments from friends about my outfits. This made me consider the possibility of turning my passion into a business. In 2022, I decided to take my life seriously and build a fashion brand. Establishing a fashion brand was a significant step for me, as I needed a business and was good at dressing. Although I lacked confidence at the time, I knew I had to pursue this passion. 

That was when I came up with the idea for Cedic Store. Our initial motto is "Let's drive you to the fashion world." I aim to bring a classic model of fashion to the North, where I grew up. I want to elevate the local sense of fashion and create a unique fashion identity. This passion led me to establish my mini-fashion brand, Sadiq Store. 

Before starting my fashion brand, I was a hustler, engaging in various entrepreneurial activities. I worked hard and decided in early 2022 to build a fashion brand the following year. From 2021 to 2022, I developed the idea of creating something for myself—a fashion brand that would be cost-effective since I could use myself as a model. I received many compliments, and I styled several friends for their weddings, achieving very positive outcomes. 

Recognizing my talent, I decided to pursue it further. The next challenge was sourcing capital. Alhamdulillah, I had a few items that helped me raise the necessary funds. I began looking for a location that suited my brand and conducted research on fashion and related topics. 

One of the main challenges I faced while building my business was reaching my customers and ensuring their satisfaction. Customer satisfaction is crucial in any business, as it significantly impacts visibility to online audiences, especially in the fashion industry. 

Promoting fashion shows and advertising products are essential for making audiences aware of the quality of my offerings. Without the help of technology, overcoming these barriers would be extremely difficult. The technological aspect is vital and plays a significant role in building any business, not just in fashion. Thank you very much. . .

writing by Lukman aufbau

COO StoryAfrika